Adam Larson is a creative executive shaping and building high-performing, culturally relevant global brands through creative vision and strategic leadership.

I'm a multidisciplinary, award-winning creative executive with more than 26 years of experience building brands, leading creative organizations, and helping companies grow through culture, storytelling, and design. Throughout my career, I've worked at the intersection of creative, culture and business, developing brand platforms, campaigns, products, and experiences that drive growth, create relevance, and build long-term brand equity.

As Global Brand Creative Director at HOKA, I led the brand's global creative vision across marketing, retail, experiential, digital, seasonal product and annual brand campaigns. During a period of rapid international growth, I oversaw multidisciplinary teams, agency partners, and global productions while aligning creative strategy with business objectives across markets and consumer touchpoints.

Previously, I founded Adam&Co., a boutique creative consultancy that spent fifteen years helping global brands, startups, cultural institutions, and pop icons define and refine who they are and how they show up in the world. Working closely with founders, executive leadership teams, and investors, I advised on brand positioning, identity systems, campaigns, and go-to-market strategies. I had the opportunity to partner with organizations and individuals including Nike, Converse, Puma, Absolut Vodka, ESPN, Beyoncé, Rihanna, Harvard, MIT among many others.