Creative executive with 25+ years of experience leading global brand, marketing, and creative teams across consumer, performance, lifestyle, and cultural brands.
Currently serving as Global Brand Creative Director at HOKA, overseeing global brand storytelling, campaign development, retail and experiential creative, agency partnerships, and cross-functional creative operations. Proven track record building and scaling multidisciplinary teams, directing multi-million-dollar budgets, leading agency and in-house organizations, and delivering integrated campaigns that drive brand growth and consumer engagement.
Case Studies
Hoka Lifestyle
The Revolution Hotel
Hoka Experiential Design
Isabella Stewart Gardner Museum
Hoka Product Campaigns
Hickey Freem Rebrand
Boston Public Library Fund
Puma x Fenty
M. Gemi
I'm a multidisciplinary, award-winning creative executive with more than 26 years of experience building brands, leading creative organizations, and helping companies grow through culture, storytelling, and design. Throughout my career, I've worked at the intersection of creativity and business strategy, developing brand platforms, campaigns, products, and experiences that drive growth, create cultural relevance, and build long-term brand equity.
Today, I serve as Global Brand Creative Director at HOKA, where I lead the brand's global creative vision across marketing, retail, experiential, digital, and product storytelling. During a period of rapid international growth, I oversee multidisciplinary teams, agency partners, and global productions while aligning creative strategy with business objectives across markets and consumer touchpoints.
Previously, I founded Adam&Co., a boutique creative consultancy that spent fifteen years helping global brands, startups, cultural institutions, and pop icons define and refine who they are and how they show up in the world. Working closely with founders, executive leadership teams, and investors, I advised on brand positioning, identity systems, campaigns, and go-to-market strategies. I had the opportunity to partner with organizations and individuals including Nike, Converse, Puma, Absolut Vodka, ESPN, Beyoncé, Rihanna, Harvard, MIT among many others.
About
Earlier in my career, I helped build one of the beauty industry's earliest cross-brand e-commerce platforms for Estée Lauder while at Razorfish before joining Arnold Worldwide, where I spent six years helping grow the agency's design practice and leading branding, packaging, retail, and experiential initiatives for a diverse portfolio of clients. Throughout my career, I've also collaborated with many of the world's leading advertising agencies, brand consultancies, and design firms, integrating with their teams to help shape campaigns, identities, products, and experiences.
Outside of my professional work, I've always maintained an active creative practice. My artwork has been exhibited in Boston, New York, and Los Angeles. I've taught design at Massachusetts College of Art and Design, served as a board advisor to AIGA Boston, and co-founded two independent publications: Lemon Magazine and Wednesday Magazine, an annual exploration of art, fashion, music, architecture, and contemporary culture.
I'm also the co-author of the Dear Books series which include the titles Dear Graduate, Dear Love, and Dear Newlyweds, created with my partner Charles McEnerney and published by Clarkson Potter, an imprint of Penguin Random House.
Whether leading global creative teams, partnering with startups, publishing books, curating magazines, or making art, I'm driven by a belief that the most meaningful work sits at the intersection of culture, creativity, and human connection.
Professional Experience
2022—Present
HOKA
Global Brand Creative Director
As Global Brand Creative Director at HOKA, I’ve led the brand’s creative across global campaigns, retail, digital, and experiential during a period of rapid global expansion (290% revenue, 27% brand awareness.) Over the past four years, I’ve worked across internal teams and agency partners to establish a cohesive brand foundation, clarify brand voice, elevate the brand’s visual expression, and ensure the work performs at scale.
2007—2022
Adam&Co.
Founder / Principal Creative Director
Adam&Co. is a boutique creative consultancy dedicated to building and evolving brands at critical growth moments. From established brands redefining themselves for new audiences, to emerging brands scaling in competitive markets, the studio prides itself on collaborating with clients to deliver exceptional creative that connects in culture.
2001—2007
Arnold
VP, Creative Director, Design
Helped to establish a new design department within Arnold, servicing all of the agencies traditional advertising clients with brand and design-related needs such as identities, packaging, event branding and collateral. Spearheaded design for clients including the Truth campaign, Celebrity Cruises, Ocean Spray and Citizen’s Bank, led design for the agencies new business efforts, and led the redesign of the agencies first rebrand in decades.
1999—2001
Razorfish
Senior Designer / Team Lead
Co-led the development of Estée Lauder’s first-ever online cross-brand shopping destination, gloss.com. We partnered with each brand within the portfolio (Estée Lauder, Mac Cosmetics, Bobbi Brown, La Mer, Origins, Clinique) to establish their unique presence within the platform, while creating an all new digital experience for their customers.
Expertise
Global Brand Strategy, Creative Leadership, Brand Vision, Consumer Engagement & Brand Growth, Integrated Campaign Development, Executive Influence & Stakeholder Alignment, Organizational Leadership, Team Building & Talent Development, Retail, Digital & Experiential Ecosystems, Agency & Production Leadership, Budget Management & Operational Excellence, Global Brand Stewardship & Consistency
Recognition
Primetime Emmys, Clio Awards, WEBBY AWARDS, Cannes Lions, The Kelly Awards, The Addy Awards, D&AD, New York Festivals, CASE Awards, the AICP, The Andy Awards, The One Show, The Art Directors Club, Communication Arts, Creative Review, Print Magazine, How Magazine, Graphic Design USA, Graphis, American Illustration, Society of Publication Designers
