MULTIDISCIPLINARY, AWARD-WINNING CREATIVE DIRECTOR WITH MORE THAN 26 YEARS EXPERIENCE BUILDING AND SCALING GLOBAL BRANDS.
I’m a multidisciplinary, award-winning creative director with more than 26 years of experience building and scaling global brands. I focus on aligning creative vision to business strategy, building integrated brand systems that drive revenue growth, cultural relevance, and long-term equity. I build cross-functional teams that think strategically, move decisively, and create work that earns attention while delivering results.
In my current position as Global Brand Creative Director at HOKA, I steward the global brand vision across all consumer touchpoints, aligning creative strategy with commercial objectives during a period of rapid international expansion. I oversee multidisciplinary teams, external agencies, and global production partners while managing significant operating budgets, complex productions and launch calendars.
About
Previously, as founder of Adam&Co., I advised executive leadership teams, investors, and founders on brand positioning, identity architecture, campaigns, and go-to-market strategies. I have partnered with organizations including Nike, Converse, Absolut Vodka, Beyoncé, and ESPN to build brand platforms that unify storytelling, product innovation, and consumer experience.
My agency experience includes a six-year tenure as a VP, Creative Director of design at Arnold Worldwide, where my clients included the Truth Campaign, Brown Forman, Citizens Bank, Ocean Spray, and Celebrity Cruises. Prior to Arnold, I co-led the development of Estée Lauder’s first online shopping platform while at Razorfish.
I’ve since partnered with some of the world’s leading creative agencies and brand design firms including Anomaly, Mother, Pentagram, Preacher, Digital Kitchen, Hill Holiday, Mullen LOWE, Digitas, FCB, TBWA\Chiat\Day, Publicis, Sapient, Design Bridge, Goodby Silverstein & Partners, Team One, and Crispin Porter Bogusky.
Hoka Restore TC
The Boston Public Library Fund
Puma Suede 50th Anniversary
Hoka Experiential
Hoka Sustainability
Thursdays at the Gardner
Leon Bridges for Wrangler
M. Gemi
Professional Experience
2022—Present
HOKA
Global Brand Creative Director
2007—2022
Adam&Co.
Founder/Principal Creative Director
2001—2007
Arnold Worldwide
VP, Creative Director
1999—2001
Razorfish
Senior Designer / Team Lead
Creative Strategy & Brand Vision, Campaign Development & Execution, Cross-Functional Collaboration, Team Leadership & Talent Development, Digital & Social-First Design Thinking, Executive Collaboration, Global Brand Stewardship & Consistency, Storytelling & Content Strategy, Retail & Experiential Design, Consumer Journey Mapping, Innovation & Trend Forecasting, Strategic Budget & Resource Management
Recognition
Primetime Emmys, Clio Awards, WEBBY AWARDS, Cannes Lions, The Kelly Awards, The Addy Awards, D&AD, New York Festivals, CASE Awards, the AICP, The Andy Awards, The One Show, The Art Directors Club, Communication Arts, Creative Review, Print Magazine, How Magazine, Graphic Design USA, Graphis, American Illustration, Society of Publication Designers
Expertise
Clients
Primetime Emmys, Clio Awards, WEBBY AWARDS, Cannes Lions, The Kelly Awards, The Addy Awards, D&AD, New York Festivals, CASE Awards, the AICP, The Andy Awards, The One Show, The Art Directors Club, Communication Arts, Creative Review, Print Magazine, How Magazine, Graphic Design USA, Graphis, American Illustration, Society of Publication Designers
Puma x Fenty
Compound Blackstars
Compound X Save the Duck
Saucony Originals
Beme News
Beyoncé 4
Taylor Swift for Keds
Safr Rideshare for Women
News
Banyan Bar & Refuge
Design for Music
North Sails
Hickey Freeman
Logofolio
The Brynx JP
Nike Lebron 9
Packaging