Take Care Tahoe
Take Care is a public awareness campaign and environmental messaging platform developed for the Tahoe region to raise awareness around human’s effect on the local environment. Partnering with Nathan Laver and Meg Siegal, we developed a strong visual identity for the initiative, and a sustainable look and feel centered around bright colors, and witty messaging.
A first-of-its-kind partnership with more than 60 local stakeholders, the campaign can be spotted everywhere from store windows and billboards, to trail signage and online advertising. Featuring illustrations by Skinny Ships, Take Care exists as an ongoing resource for Tahoe natives, and visitors alike, encouraging everyone to take more responsibility for their own impact, and ways to protect the natural splendor of Tahoe’s rare beauty.
