The 7 Elements Capsule Collection
Adam&Co. collaborated with COMPOUND founder/designer, Set Free Richardson to design a limited-edition winter capsule collection in partnership with 100% cruelty-free and vegan Italian apparel brand Save the Duck.
Inspired by the seven elements of fire, water, earth, air, wood, metal, and ether, the aptly-named 7 ELEMENTS Collection includes a pro-tech long parka jacket in black and yellow, a pro-tech short jacket, a Pro-tech hat/mask, pro-Tech gloves, and three graphic hoodies.
Kevin Porter Jr.
The collection centers on simple silhouettes of hyper-functional performance winter gear. We created a strong graphic identity by way of color blocking with a minimal palette of yellow and black, and a set of liberally applied custom graphics, with borrowed elements from each existing brand.
As a central icon of the COMPOUND brand, the 7 appears in a custom COMPOUND 7 arm patch, stacked with a world map and the Save the Duck logo. These same elements are also used in different ways as the central graphics on the hoodies.
Set Free Richardson
The campaign images feature Compound founder Set Free, Houston Rockets point guard Kevin Porter Jr. and legendary hip-hop artist Jadakiss.
Jadakiss
