Puma FENTY S’16 Creepers Campaign

Campaign art direction for Rihanna’s second collection of the Creeper for her FENTY by Rihanna line with Puma. We worked with photographer Mitch Feinberg to create a campaign teasing the drop of the new collection. We created a series of images that illustrate the individual styles landing on different surfaces with disruptive impact. The collection sold out online within 35 minutes.


Created in partnership with Puma’s internal creative team, Remi Carlioz and Allison McCarthy.
Photography by Mitch Feinberg/Apostrophe
Set Design by Jared Lawton