Packaging Archive

A collection of various spirits and consumer goods packaging projects.

Fable Vineyards

Produced by Tulbaugh Mountain Vineyards in South Africa, Fable is a new line of wines based on the notion that wine is about storytelling. Each wine in the collection is inspired by a different South African fable; Bobbajean, The Lion’s Whisker, and The Jackal Bird. Our design takes a minimal, journalistic approach, featuring illustrations of each protagonist accompanied by their respective tale.

Sam Adams Infinium Ale

Sam Adam’s Infinium Ale is a new style of champagne beer born from the mastermind collaboration between the brewers of Weihenstephan and Samuel Adams. Using only the four traditional beer ingredients, European heritage, and some solid American ingenuity, this beer defined a class of it’s own. We were honored to design the packaging for this limited-edition celebratory libation, released each year around the holidays.

Sam Adams Barrel Room Collection

The Boston Brewing Company, makers of our beloved local brew Sam Adams, commissioned Adam&Co. to develop packaging for their premium product line called the Samuel Adams Barrel Room Collection. The collection is comprised of three unique beers, each aged in oak barrels. The beers include the Samuel Adams American Kriek (7%ABV), Samuel Adams New World Tripel (10%ABV), and the Samuel Adams Stony Brook Red (95ABV). They are sold individually in 750ml bottles, so the design challenge was to create a system that would hang together as a collection.

Ferguson Crest

Ferguson Crest is an estate wine produced by Black Eyed Peas front-woman Fergie and her family, from the grapes grown on their vineyard in the Santa Ynez vineyard. Adam&Co. worked with Fergie and her father Pat to develop an identity and associated labeling for their products.

Absolut Los Angeles

Absolut Los Angeles, a tribute to a city that inspires so many. This is the second in a line of limited-edition flavors, capturing the essence of great US cities. It will take your senses behind the scenes for an exclusive taste of the City of Angels, and inspire you to dream big and reach for the stars. This limited edition flavor later evolved into Absolut Blueberry Acai.

Rue La La Packaging

Adam&Co. worked closely with Rue La La’s in-house creative team to help evolve their vibrant brand during a period of tremendous growth for the company. Given that they are strictly an e-tailer without brick and mortar retail environments, Rue’s goal was to revamp the few physical touchpoints they do have, such as collateral and packaging, in order to build stronger brand connections with it’s customers.

NBA2K12 Packaging

Adam&Co. worked with the teams at 2K Sports and Mistress Creative to create the covers for the NBA2K12 video game. Michael Jordan, Larry Bird and Magic Johnson are splitting duties as cover heroes, offering gamers the option to choose from a collection of three unique covers representing the NBA’s greatest athletes.The artwork will appear on all covers for PS3, PS2, Xbox 360, Wii, and PC, as well as in advertising and additional promotional materials.

Stelle Audio

Stellé designs and creates bluetooth audio accessories specifically for women. Like clutches designed by Rebecca Minkoff that open to reveal wireless speakers, and a home sound Pillar designed by Dwell Studio that compliments your room’s decor. Adam&Co. partnered with Sprout Studios to develop a brand for Stellé that would speak directly to their fashion-conscious female consumer. We created a brand from the ground up including the brand platform & tone of voice, the visual identity, the packaging, website, and art direction of product and environmental photography.