New Balance Omni Campaign

Global retail and online campaign for the launch of New Balance’s Omni category, a hybrid shoe that merges classic NB lifestyle with elements of performance. 

Our goal was to convey a sense of motion and versatility, while appealing to a modern urban lifestyle. 


The look and feel was developed to work with the brand’s recently launched Always in Beta campaign. 





Creative Direction: Adam&Co.

Photography: Jesse Burke

Product Photography: Dave Bradley

Styling: Abby Bielagus

Grooming: Brenda Welch