Alps & Meters Identity

Alps & Meters is a brand inspired by authentic alpine sport with a design approach that fuses traditional garment construction with natural materials and contemporary technologies.


We designed a modern emblem for the brand that was also inspired by vintage iconography. By stacking an abstract “A” and “M” a mountain peak was formed with the center shape revealing a diamond. We paired it with a sans serif typeface for legibility and a sense of timelessness.


Photography courtesy of Alps & Meters. Product photography by Dave Bradley. Lifestyle photography by Hunter Lawrence. Product design by McGarry & Sons.


Disclaimer: Adam&Co. was not involved in the production of these images.