Woo Sports Identity

WOO is an action sports motion sensor designed to capture and visualize users performance data and engage them with other users around the world in a game-like competition.


Adam&Co. developed an iconic identity for this game-changing device that captures the tribal spirit of action sports and merges it with the curious world of tech. We worked in parallel with the industrial and digital design teams to insure the identity’s success across platforms such as product, app, and gear. Our final deliverable was a brand book that provided usage guidelines for logo applications and a consistent use of color, imagery, and brand typography.


Product design by Sprout Studios