Foundation Collection Launch Campaign
The Foundation Collection represents PF Flyer’s first collection of casual dress shoes in decades. We created a distinct look and feel for the collection that married contemporary photography with design elements borrowed from PF’s archives. The campaign consisted of lifestyle and product photography, a print and video look book, landing page on PF’s website, as well as print and online advertising. We also created the identity for the collection as well as the product packaging.
Mid-Century Collection Campaign
We partnered with New Balance to develop a campaign for the launch of the Mid-Century Modern collection. Inspired by the mid-century modern design movement of the 1950’s and 1960’s, each silhouette features a clean, neutral color palette made up of premium quality suedes with additional detailing. Designed and crafted in New England, the collection includes a 990,996, 997 and 998. For retailers, we developed a perforated poster that could work as a stand alone fixture, or be separated into LP sized artworks of each shoe.
Head Held High Camapign
Syracuse had been running the same ad for about seven years and were ready to create something new and different within the world of higher education advertising. Our goal was to develop an anthem spot that captured the true spirit of Syracuse, while championing the impact the University and its alumni have on the world. Using SU’s 180 year history as inspiration, and the track “Head Held High” by SU alum Lou Reed, we created a fast-paced, high energy montage that features Syracuse’s unique programs, historic moments and prominent alumni. The website that accompanies the spot acts as an interactive gateway to the different facets of the school by offering details on each clip, and linking to their respective homes on the web.
US Launch Geocashing Campaign
In collaboration with Ness Higson and Real Branding, Inc., Adam&Co. designed a viral campaign to announce the U.S. launch of Duvel Green. Our campaign used longitude and latitude coordinates as a means for directing Duvel Seekers to the few, very select locations across the country where it can be found on-tap. Upon referencing the campaign, customers received a passport. At each location that they discover, they get a stamp, earning them greater access to branded giveaways and events.
Adam&Co. created the artwork to mark the UK release of Converse’s Star Player in partnership with JD Sports. We worked with Converse to design a modular window installation for various JD Sports throughout London. The artwork was also then used to promote the Converse Block Party.
Brand identity system and campaign concepts for the original “dirt bike” brand, GT Bikes.