Brand Identity Archive

Logos may be the single-most important visual asset a brand can invest in due to how powerful and influential they become over time. Today, everything and everyone has a logo, so when we are tasked with creating new ones, we strive to create only distinctive marks that never lose their narrative, relevance, or style.

Danny Clinch Identity

Over the last 20 years Danny Clinch has created some of pop-culture’s most memorable images photographing everyone from Bob Dylan to Beyoncé. Adam&Co. worked with Danny and his studio to create a new identity, website, and promotional mailer to reflect his understated, classic sensibility.

Todd & Duncan Identity

hired AdamnCo. worked with Hagopian Ink  to develop a classic identity for the luxury cashmere brand, Todd & Duncan. Inspired by the brand’s centuries-rich heritage in creating the finest cashmere in Scotland, we designed a classic logo for their first-ever ready-to-wear collection. We wanted to reflect the brand’s enduring quality and timeless sense of style. AdamnCo. designed the logo and logotype. All other images are courtesy of Hagopian Ink to show the logo in the brand’s different contexts.

Converse X Varvatos 10 Yr Anniversary

Adam&Co. created the identity and packaging to commemorate the legendary 10 year partnership between Converse and John Varvatos. We updated the ConverseXVarvatos logotype and introduced limited edition packaging that captures the understated, rock-n-roll vibe behind both brands. The limited-edition packaging featured a textured soft-touch lid with the words “ROCK ON” embossed in gold foil, a cloth draw-string bag, and foil printed hangtags.

Stellé Audio

Stellé designs and creates bluetooth audio accessories specifically for women. Like clutches designed by Rebecca Minkoff that open to reveal wireless speakers, and a home sound Pillar designed by Dwell Studio that compliments your room’s decor. Adam&Co. partnered with Sprout Studios to develop a brand for Stellé that would speak directly to their fashion-conscious female consumer. We created a brand from the ground up including the brand platform & tone of voice, the visual identity, the packaging, website, and art direction of product and environmental photography.

Kristine Mullaney Interior Design Identity

Identity package including logo, business papers, packaging, and website for Boston-based interior designer Kristine Mullaney.

Trade Restaurant | Boston, MA

Adam&Co. worked with celebrated chef Jody Adams and partners Sean Griffing and Eric Papachristos to develop the visual identity for their new restaurant located on the ground floor of Atlantic Wharf in Boston’s historic Waterfront District. TRADE is a casual neighborhood restaurant with a menu inspired by Adams’ travels, and focused on local ingredients and big flavors. We drew inspiration for the identity from the buildings original use as a shipping port where goods would arrive to Boston from over seas.

Myers & Chang

Identity and environmental graphics for Myers & Chang, a quirky diner setting offering Chef/Owner Joanne Chang and Executive Chef Matthew Barros’s very personal interpretation of Chinese, Taiwanese, Thai, and Vietnamese specialties.

MIT 150th Anniversary

2011 marked MIT’s 150th year in existence. Adam&Co. was commissioned to create an identity and website to mark this monumental occasion. Our challenge was to capture the essence of the institute in a mark that celebrates 150 years of discovery, invention, and innovation. Something that looks back, while looking forward. The mark had to be flexible enough to support all events throughout the course of the year-long celebration,  work as small as a favicon, but also stand up as a lead graphic on billboards and other printed materials.


Adam&Co. drew inspiration from one of MIT’s core sensibilities: simplicity. We used a play on a very basic math equation by adding 150 to MIT, with the solution to the equation left unknown. As different groups across the institute use the identity throughout the year, it will evolve to reveal many different solutions to the equation. The identity was embraced by the MIT community and used wide and far during the 150 day-long celebration on all signage, communications, and promotional materials.

The McDermott Award in the Arts at MIT

Since 1974, The Eugene McDermott Award in the Arts at MIT  has been recognizing young artists for innovation, and excellence within their field. A prestigious award, consisting of a $75,000 cash prize, and a campus residency, is given annually to a deserving, rising talent. Adam&Co. was commissioned by MIT to develop the first-ever identity system for the award, which consists of a logotype, business papers, website, promotional campaign materials, and the actual, physical award. Our design concept leverages the “C” and “D” characters within the name McDermott, to abstractly represent the left and right halves of the brain. The right side (the D) is elevated, as if to celebrate creativity. The physical award appears in the shape of an orb consisting of two halves, using internal magnets to keep it closed. When opened, the award shifts toit’s second position, where the recipient’s name is revealed, while the exterior mirrors the “C” and “D” relationship within the logotype.