Adam&Co. created the identity and packaging to commemorate the legendary 10 year partnership between Converse and John Varvatos.
We updated the ConverseXVarvatos logotype and introduced limited edition packaging that captures the understated, rock-n-roll vibe behind both brands. The limited-edition packaging featured a textured soft-touch lid with the words “ROCK ON” embossed in gold foil, a cloth draw-string bag, and foil printed hangtags.
Adam&Co. created the artwork to mark the UK release of Converse’s Star Player in partnership with JD Sports.
We worked with Converse to design a modular window installation for various JD Sports throughout London. The artwork was also then used to promote the Converse Block Party.