Beyoncé 4 Packaging & Campaign

We worked with Beyoncé and her team to design the packaging and campaign for her fourth solo studio album appropriately titled “4”. 

For her most personal record to date, we developed an editorial-inspired look to illustrate Beyoncé’s experiences, and the albums various inspirations, ranging from world-beat pop singles to intimate power ballads.

 

The look and feel carried through the album packaging, digital packaging, DVD packaging, online advertising, outdoor advertising, website, and an exclusive in-store campaign for Target.

 

____