New Balance 11.01.14

The American Painters collection by New Balance is Made in the USA, and inspired by iconic American artists. For the Fall/Winter 2014 collections, we wanted to create a series of dynamic images that showcases the product as the subject matter of the paintings. We rigged a set the old-fashioned way, hanging the product and the frames from a suspended grid system using fishing wire. Images were used online and in print to promote the collection.

 

Art Direction: Adam Larson
Photography: Dave Bradley
Stylist: Jennifer Dunlea